Adapptiv is a new development company that needed a visual identity reflecting its adaptable approach and diverse service offering.
Problem
As a newly founded company, Adapptiv lacked a clear brand identity and visual direction.
Solution
I created a chameleon-inspired brand identity to reflect the company’s adaptability, then designed and developed a website to bring the brand to life.
Visual Design
The visual design focuses on a clean, modern interface that makes calorie tracking feel simple, approachable, and easy to stay consistent with.
Typography
Poppins
medium
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn Oo
Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz
0123456789
@#$%&*=+
Colors
The blue and purple palette communicates trust, innovation, and adaptability—core qualities of the Adapptiv brand.
#39D1F7
Vivid Blue
#1C85F5
Azure
#27A1F6
Dodger Blue
#BB7AFA
Lilac
#01052D
Midnight Blue
#7848F0
Electric Indigo
#D0E1F4
Sky Blue
#F0F7FF
Alice Blue
#FFFFFF
Snow White
Brand Identity
The visual identity is built around adaptability, reinforcing the company’s flexible approach to solving different client needs.
